Melco Crown Entertainment is an owner and developer of casino gaming and entertainment facilities focused on Asia with a portfolio of businesses in Macau that includes Altira Macau, Mocha Clubs and the flagship City of Dreams. Both City of Dreams and Altira Macau use ASL’s Gaming Display Solution exclusively on 605 of their 700 gaming tables of which, the BSB and PCMS offered to City of Dreams were customized by ASL Macau according to specific requirements and needs.
The BSB can display hands of baccarat games results, providing a visual guide of the trends or ways of current shoes. The system can give the players and onlookers a complete history of past games and the scoreboard (bank, player or tie), as well as the consecutive games won and the counts of wins and pairs of the current shoe in play. The BSB system also provides the ability to print the game results if required. The information provided by the BSB system is favored by the “trend-driven” Asian baccarat players and ASL Macau turned this Chinese-oriented paper scoreboard into a highly visible display. ASL Macau also worked closely with City of Dreams to make installation and regular updates of advertising animation on the Baccarat Score Board units easy. This feature provides further value to the casino facilitating cross promotional activity whether it be for gaming related competitions or F&B offers.
As for the PCMS, it can support City of Dreams in daily operations and management of playing cards from the overall process to card flow and movement, tracing the playing cards down to each deck throughout its life cycle to prevent tampering. Due to the huge amount of card movement that takes place daily at City of Dreams, a reliable system is required to track card usage, card volumes and destruction, and provide live statistics and status of card usage. The system capable of automated management of card inventories, deliveries and replenishment has allowed City of Dreams to achieve approximately 50% productivity gain. It also eases distribution of cards to pits via a batching method which resulted in a 70% cut of the loading time translating into notable savings on administrative expenses. City of Dreams can also monitor live the pit levels of used cards from the card room and be alerted by the system when card supply is running low at a particular area. Besides, the system can also enable an automatic reporting on usage by areas and card types etc, greatly eliminating the need on manual data entry.
Mr. Michael French, Senior Vice President of Operations of City of Dreams, said, “City of Dreams is home to innovations and to offer dynamic and diverse gaming experience. We are glad to have ASL Macau as our IT Services Provider in implementing the two popular and market-proven systems. They tailored the systems for us to meet our specific requirements and thoroughly tested them to make sure they can deliver the best entertainment experiences to our patrons.”
Mr. Lai Yam Ting, Managing Director of ASL, said, “We are happy to be working with a client like City of Dreams with foresight and values innovative technologies that can help it deliver the best customer experiences. We take great encouragement in our client doing so well with the help of our products and services and look forward to more fruitful collaborations with City of Dreams.”
This year is the 15th anniversary of ASL Macau. It started with only three staff members in 1994 and now has a talent pool of more than 30, including a team of applications development professionals armed with advanced technologies and the capability to provide top-notch services. ASL Macau has been providing IT solutions and services to customers from different industries including gaming in the city. It provides the most popular gaming solutions - BSB, PCMS and other gaming solutions - Dice Game and Card Game Display System, as well as IT infrastructure and related services to casinos, and boasts, to date, a 80% share of the BSB system market in Macau, supporting more than 2,600 gaming tables. With proven track records, ASL Macau is confident to obtain more casinos to opt for ASL Macau’s gaming solutions.
“With excellent service capabilities and expertise in refining offerings, we expect to attract and receive more orders in the year ahead. We will continue to focus on providing systems integration services and customized solutions to gaming operators as well as offering IT infrastructure and comprehensive solutions including backup, recovery, virtualization and networking to Macau customers in both private and public sectors. Looking forward, the Group will strive to take our business to new heights by drawing on our capabilities and resources in Hong Kong to achieve greater economies of scale for Macau office and, in turn, provide excellent value to all clients,” Mr. Lai concluded.
About Automated Systems Holdings Limited
Automated Systems Holdings Limited is an investment holding company with subsidiaries mainly in the business of information technology, providing systems integration, information technology infrastructure, software and consulting services, engineering support for products and solutions, managed services as well as supply of information technology and associated products in Hong Kong, Macau, Taiwan, the PRC and Thailand. For more information, please visit http://www.asl.com.hk
About City of Dreams
City of Dreams is developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), and is an integrated entertainment resort that is the newest “must experience” destination in Macau. Located in the heart of Cotai in Macau, it combines electrifying entertainment, a diverse array of accommodation, regional and international dining, designer brand shopping and a spacious and contemporary casino. The resort brings together a dream team of world-renowned brands such as Crown, Grand Hyatt, Hard Rock and Dragone to create an exceptional entertainment experience that appeals to the broadest spectrum of visitors from around Asia and the world. City of Dreams features a 420,000-square-foot casino with approximately 520 gaming tables and approximately 1,350 gaming machines; over 20 restaurants and bars; an impressive array of some of the world’s most sought-after retail brands; and The Bubble, an iconic and spectacular audio visual multimedia experience. A comprehensive range of accommodation options at City of Dreams include Crown Towers offering approximately 300 guest rooms, Hard Rock Hotel offering approximately 300 guest rooms and Grand Hyatt Macau offering approximately 800 guest rooms. A Dragone inspired theater production will open in the purpose-built Theater of Dreams in the first half of 2010. The third and final planned phase of development at City of Dreams will feature an apartment hotel consisting of approximately 800 units. For more information please visit: www.cityofdreamsmedia.com.
For media information please visit the City of Dreams Media Portal: www.cityofdreamsmedia.com .
